MOTION FEEDBACK

Interactive Analytic Batting Cage + User Experience

Taking its shape from the form of a swing, this interactive batting cage observes the motion of its swinger. Using big data and an array of embedded cameras and sensors detecting motion, weight, and ball position, the machine provides real-time feedback on the body’s movement and placement. Acting as the coach, it offers custom content to trace the progression of a swing over a 12-week cycle.

Client SAS + McCann
Location Raleigh, NC
Dates Sep 2021 (Commission), May 2022 (Opening)
Size 1,300 SF
Partners

Fabricators: VolVox

Content: Steve Malley

Press

MSNBC Today, Webby Awards

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